Pat Bradbury - Mapping

Wind map - Tim Knowles 

What time space does it exist in? 

GPS on your dog 

Strava - good for GPS

What will you map? 

BE SPECIFIC ! will it be type? 

- sounds 

- conversations 

- classes/  ages 

-  icons 

- collage 

- shapes 

- textures 

- recording 

creating a map of .....

by using only ..... 

End of module Evaluation

Evaluation 

Both briefs challenged me in relation to design for screen and print. Both briefs taught me the functionality of CMYK and RGB indicating that CMYK is best used for print and RGB is best used for design for screen. With both briefs expected industry standards were met in relation to the processes taken by industry professionals when producing work for print and screen. In connection with design for print I was able to fulfil my skills and try out new techniques of productions. This included laser cutting, embossing, letter pressing and book binding. I found that a lot of experimentation is needed when designing for print to get the desired outcome due to having to test all ideas to see what works best. When relating to design for screen, I discover and understood the meaning of UX and UI and how to communicate ideas with software such as XD. I found the process of creating wireframes was a crucial part of the process as well. I also found that exploring the functionality of the app design in order was vital in order to show each part of the apps functionalities in details in order to achieve the desired UX and UI. I found design for screen more challenging in comparison to design for print due to app design being something I had never done before. We were also left little time to explore ideas and softwares which could have greatly improved my final outcome. Alternately, I really enjoyed design for print as I found making things physically and undergoing hand made processes fun! I also felt I had much more time to undergo research enabling me to have a stronger outcome than my outcome for design for screen.

I also greatly enjoyed industry professionals coming in to tell us about the real world of industry and how my projects relate to industry. This made me feel my work had a purpose.

Overall, if I was to do the project again I would have liked to delve deeper into design for screen and spend more time exploring UX and UI design. In conclusion I feel I have developed skills and knowledge which will inform me throughout my practice and in later life.

Documenting your journey - design boards

Rationale - 

Design for print - Brief, why this brief? Could comment on summer project and ideas for this ... how it led to this rationale.

 Design for screen - why did you want to solve this problem?

Research - 

- Research conducted
- Research methods (appropriate)
- Include primary and secondary research
- Information, media, format, content
- Research into production methods
- Could include foot notes

Initial ideas

- Sketches
- Tests
- Mind Maps
- Make sure these are in response to your brief
- Justify which is the best
- Can use foot notes ... got to blog xyz

Development 

- Experimentation
- Iterations of the same ideas - images and captions - evidence your development
- Aim of development - What were you trying to achieve
- You may need multiple design boards for this
- You can use 1st person!
- Limitations of technology
- Appropriate media

Final outcome 

- Evaluating development
- Refinement
- Professional designers
- Photographed well and clearly communicates ideas
- Design for screen - Mock-ups. Prototypes.

Evaluation 

- Reflecting the module as a whole - what worked what did not
- Opportunity to discuss potential and limitations of production methods. ( Potential limitations of facilities)
- Evaluate against learning outcomes

TOP TIPS 

Using images with captions - evidence your process
- Evaluating points: why? ... The result of this?
- Say it how it is - What happened. Don't brush past mistakes - evaluate what happened and how it is solved.
-  Story - linear narrative
- Edit - to clearly communicate process. If there is a paragraph of text make key point clear (bold?) make processes as concise as possible.
- Convincing ... appropriate.

Typography layouts for my final publication design

The following designs have been created to resemble traditional Blackpool posters in the 19th century when Blackpool became most popular due to edition of the train line connecting Blackpool to other northern places. 

Design Development for my final publication

It has been decided that my final publication will be a wind breaker. This is to instantly connect my audience to the seaside due to Blackpool being the UK's most popular seaside resort.

Within group critiques peer voted that they liked the concertina element as a publication design as it was a playful, fun approach fitting the topic of my publication and breaks boundaries of a generic book/ publication. 

Other materials were also put forward to make my publication design more interesting. When showing already created designs peers liked the use of sweet bags as claimed it instantly connected traditional with the town 'Blackpool'. 

When relating back to my taken images for primary research of 'Blackpool' it was decided that these images worked well as 'holiday snaps' to be included with my publication. Several paper stocks were experimented with for printing images onto, however, glossy stock worked best and instantly connected to tourists and the actions they take on holiday. 

As the sweet bags I gathered had printed seems on them a design decision to stitch my publication together down the seems was made to give my publication more of a textured feel making it more interesting and visually pleasing for the consumer. 

Starting experimentations for my publication on Blackpool

Due to the target audience being tourist, a necessity for the publication to be easily assessable and transportational was decided. For this reason the starting design approach is scaled to be a pocket sized publication that is visually engaging and gives of a true interpretation of Blackpool.

Letterpress induction

Letterpress originated in the 15th century and was the primary source of printing for 500 years. Today it has been replaced by offset printing. Letterpress is a highly elegant way of printing which is why it is still often used to formulate invitations, business cards etc. 

'Letterpress printing, also called Relief Printing, or Typographic Printing, in commercial printing, process by which many copies of an image are produced by repeated direct impression of an inked, raised surface against sheets or a continuous roll of paper. Letterpress is the oldest of the traditional printing techniques and remained the only important one from the time of Gutenberg, about 1450, until the development of lithography late in the 18th century and, especially, offset lithography  early in the 20th.' https://www.britannica.com/technology/letterpress-printing offset lithography 

'Letterpress can produce work of high quality at high speed, but it requires much time to adjust the press for varying thicknesses of type, engravings, and plates. Because of the time needed to make letterpress plates and to prepare the press, many newspapers have changed to offset printing.' https://www.britannica.com/technology/letterpress-printing offset lithography 

- Draws are laid out with letters next to each other that are most common. Vowels have the largest areas and E has the most space in the draw due to it being the most common/used letter within the English language.

- Capitals are in alphabetical order within the draws as they are only used at the beginning of a sentence. U & J stand alone because they were the last letters added to the alphabet.  

Chasers - the frames 

Composing Stick - Helps set the type and is easy to transport

REMEMBER - All type is made out of led, therefore, it can be poisonous for us so hands need to be washed straight away after handling it.

Leading - For the line spacing

Furniture - Wood and metal is used to slot everything into frames. Through centre force the type stays in place inside the frame.

At the bottom of each letter theres is a groove and letters are also backwards so they print the correct way. For this reason extra care needs to be taken when handling letters such as lowercase 'b' and 'd'.

- Anything that is not raised will NOT be printed. 

- It is easier to start with longer line lengths and to stick with one length of leading. 

- When setting out type it is easier to work upside down going from left to right. This is easier to set all of the design out. 

- It is important that you don't treat the chase as your page as it is entirely down to you how you line up the paper with the letters. 

- Only one colour can be used on the smaller letterpresses due to the spinning ink palette. Alternatively on the larger letterpress multiple colours can be used creating gradients. 

Typefaces to consider using and their historical background/ uses

Cooper Black - Oswald Bruce Cooper created the typeface in 1921 in Chicago. The typeface was made to be intended for display use. It also was advertised according to Cooper " for far-sighted printers with near-sighted customers" as a display font for advertisements. Stephanie Vivirito (2012) states 'Its lack of contrast, oversized and curved serifs, and exaggeration of every feature gave the term "heavyweight" a new meaning. At the time, Cooper Black was the blackest and boldest type around, which allowed  it to function in an endless number of ways. Identified as an extra bold roman styled font, graphic designers used the type like it was going out of style.' 

Stephanie Vivirito. (2012). cooper black . Available: http://snvivirito.wixsite.com/fonts/who_we_are. Last accessed 6thNov 2018.

Circus Fonts - 

In the middle of the 19th century posters were needed to stand out during the ongoing industrialisation and urbanisation. Printing was a huge issue due to it being costly particually when printing illustrations. For this reason fancy typefaces such as circus styled typefaces were created to make posters stand out which today are classified as tacky typefaces.  

MasaKudamatsu. (2018).  claimed via a twitter post that 'All different elaborated typefaces represent circus features. They create a sense of a variety of fun that comes with the circus.' 

MasaKudamatsu. (2018). Circus fonts (and the birth of sans-serif fonts).Available: https://medium.com/@masakudamatsu/circus-fonts-and-the-birth-of-sans-serif-fonts-e9a9c068ffcf. Last accessed 6th november.

Brim Narrow - Inspired by antique wood and chromatic type from 1800s, eye catching effect. 

Enrich Display Typeface - Inspired by vintage magic shows of the late 1800s and early 1900s, it is a great typeface for posters, labels and logos. 

Final Crit - Comparing work with learning outcomes

- Refine information - can things go on the back of the publication?

- Decide what you want your publication to be? Is it just a toy or is it a souvenir / information guide as well

- Refine the purpose of your publication

- Can you put different stocks in the middle of the publication with facts/ information on

- Look at the images you have gathered/ captured and see what facts you can pull out about them and incorporate them into your publication. This could be on the back of glossy images.

- You could also put different stocks in the middle of the publication with facts/ information on them whilst still having the publication as a windbreaker.

TO WORK ON THE MOST... 

Select, manipulate and apply appropriate media, processes and technologies in the development, production and presentation of design solutions for print.
(Practical and professional skills) (Technical competence / critical awareness) 

Colour Management Workshop

There are two colour modes CMYK AND RGB

CMYK 

- Print
- Ink on paper
- Subtractive
- ( 100% of all inks = black)
- Not all colours are reproducible for CMYK

RGB

- Light of monitor. projector etc
- Addictive
- (100% of all light = White)
- Has a wider gamut than CMYK. This is most obvious when using brighter colours.

- Photoshop works faster in RGB. Also the default mode for Photoshop is RGB so working in CMYK  reduces the adjustments you can use and makes the programme run much slower!

- Proof colours show what CMYK would look like whilst still working in RGB

- Gamut warnings on view represents any colour that is out of the CMYK colour mode. Adjustments can be used to change this.

- Proof colours can be used working CMYK

-  ! triangle stands for outside the RGB / CMYK spectrum. Always work within the warning or else it will change once you print.

- Unlike Photoshop illustrator works comfortably in CMYK.

- Swatches are useful to use as they make sure there is consistency across designs

- Random colours can be used to fill and deleted unused swatches. To do this you can select and create own swatch and unselect global and you are done!

RGB in Illustrator 

- You should click into the colour mode to see if there is a gamut warning. If it not showing then you can change the document into a CMYK document with no change.

When printing designs you should ask yourself where am I getting this printed?

- Check with the printers what resources they have as some printers have better resources than others so can print a wider variety of colours.

- Pantone match system ( RMS) is a presumed coloured ink. It helps provide an accurate representation reaching outside of CMYK colours. This is highly useful in branding for instance McDonalds will use this so their logo is the same colour everywhere!

- Pantone has 14 base colours and transparent white. If the colours can be printed CMYK has 4 dots.

- Colour library to show Pantone

- Coated and uncoated = paper

- Indesign - create new swatch, drop down to Pantone and select.

Embossing for cover of my final publication

The following logo design replicates New York following the ideology of Blackpool continuously trying to replicate America. Therefore, this design was trailed as the main element of the front cover of the final publication. Using the laser cutter mount board was used to cut out the logo design which Blackpool's tourists information uses on a large scale to directly communicate with tourists. The same design was cut through and was also rastered in order to create a embossing template and for the alignment of the logo to be accurate. The design was also flipped so once the embossment was made to the publication cover it would be the correct rotation. 

Feedback was received on the debossment of the front cover and many claimed they automatically were drawn to the textured font cover and claimed it was simplistic/ minimalistic but highly effective. The cover being hardback also kept the design together and protected it due to the inside of the publication being paper bags. The embossment also signifies drawing the side which is what a lot of tourists like to do in Blackpool. 

Ben Holmes - Village

'Village is a bookshop and gallery offering a curated selection of contemporary art, design, fashion and photography books and magazines. We also source self-published and small press zines from artists around the world.' 

- Started 6 years ago
- Based in Leeds (3 Thornton's Arcade LS1 6LQ)
- Upstairs is a gallery space not for profit
- Aims to get young creatives work out there

KAYNE WEST - ' Zine pronounced zeen short for magazine. A lot of people pronounce it wrong.'

Key aspects to consider ...

1. The book as a promotion 
- Books slow people down, makes people think and catches their imagination most. A pro of a book is that it makes people only focused on the book and nothing else whilst reading.

2. The book as an Artefact 

- Nourished Journal
- Library Paper (comes out every 6 months)

3. The book as Art 

4. The book as a collaboration 

5. The book as a product 

TOP TIP: When making a book make sure the concept is clear and the book is communicating it well.

- Question why the book is being made into a book in the first place?

- Look into the ideas of mixing up printing techniques and paper stocks. Also look at different bounds and how they relate to the content of the book.

- Think how you can make your book a valuable object

- Create links with your images and concept

- Edit - start small - make mistakes - support others - have fun

'Nothing sells a book better than interaction with the publisher' Ben Holmes  

GF SMITH

Founder - Hull Ge Fredrick Smith

- Upmarket paper paper stockist 

- Created in 1885 and is available in 65 countries.

Colour Plan 

- 51 shades available 

- 25 types of embossing 

- Colour Plan is GF Smiths main collection and can be used to enhance projects 

- Can be used for most types of printing 

Uncoated 

- very absorbent 

- Superfine = prints strong colours 

Fine Coated - Heaven 42

- Coated with polymer/ clay to smooth out the surface 

- Very white so works really well with colour reproduction 

- Heaven 42 prints out really detailed images and matches colours true to real life. This is why it is often used in look books. 

Textured 

- Rather than embossed textures are in the paper

- Magazine covers

- Plike -feels like plastic 

Specialists 

- Can't be put into a category 

- Fabric/ pearlescent 

Extract 

- 10 new colours 

- Inspired by nature 

- Made from recycled coffee cups  

- Selfridges use this for their bags but have a bespoke colour 

- Costa, Starbucks, McDonald's also use this 

Factory held events - Space in London 

- Art exhibition 

- Competitions 

- History of GF Smith 

GF Smith hold a free sample service for students

- x4 A3 sheets per type of paper

- Can duplex unto 2100