The following logo design replicates New York following the ideology of Blackpool continuously trying to replicate America. Therefore, this design was trailed as the main element of the front cover of the final publication. Using the laser cutter mount board was used to cut out the logo design which Blackpool's tourists information uses on a large scale to directly communicate with tourists. The same design was cut through and was also rastered in order to create a embossing template and for the alignment of the logo to be accurate. The design was also flipped so once the embossment was made to the publication cover it would be the correct rotation.
Feedback was received on the debossment of the front cover and many claimed they automatically were drawn to the textured font cover and claimed it was simplistic/ minimalistic but highly effective. The cover being hardback also kept the design together and protected it due to the inside of the publication being paper bags. The embossment also signifies drawing the side which is what a lot of tourists like to do in Blackpool.
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