Monday, 5 November 2018

Typefaces to consider using and their historical background/ uses

Cooper BlackOswald Bruce Cooper created the typeface in 1921 in Chicago. The typeface was made to be intended for display use. It also was advertised according to Cooper " for far-sighted printers with near-sighted customers" as a display font for advertisements. Stephanie Vivirito (2012) states 'Its lack of contrast, oversized and curved serifs, and exaggeration of every feature gave the term "heavyweight" a new meaning. At the time, Cooper Black was the blackest and boldest type around, which allowed  it to function in an endless number of ways. Identified as an extra bold roman styled font, graphic designers used the type like it was going out of style.' 


Stephanie Vivirito. (2012). cooper black . Available: http://snvivirito.wixsite.com/fonts/who_we_are. Last accessed 6thNov 2018.


Circus Fonts - 


In the middle of the 19th century posters were needed to stand out during the ongoing industrialisation and urbanisation. Printing was a huge issue due to it being costly particually when printing illustrations. For this reason fancy typefaces such as circus styled typefaces were created to make posters stand out which today are classified as tacky typefaces.  


MasaKudamatsu. (2018).  claimed via a twitter post that 'All different elaborated typefaces represent circus features. They create a sense of a variety of fun that comes with the circus.' 

MasaKudamatsu. (2018). Circus fonts (and the birth of sans-serif fonts).Available: https://medium.com/@masakudamatsu/circus-fonts-and-the-birth-of-sans-serif-fonts-e9a9c068ffcf. Last accessed 6th november.

Brim Narrow - Inspired by antique wood and chromatic type from 1800s, eye catching effect. 

Enrich Display Typeface - Inspired by vintage magic shows of the late 1800s and early 1900s, it is a great typeface for posters, labels and logos. 










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