End of module evaluation

In response to the module as a whole I much preferred studio brief 1 which was self initiated. This is because I chose to complete multiple shorter briefs, therefore, I enjoyed the fast transitioning between briefs as it meant I did not get bored of the briefs and kept engaged in them. I also loved the interaction that this brief maintained such as meeting up with clients especially for the cricket flyers where I was able to actually visit the club itself as part of my primary research.

I felt that from completing the following module it allowed me to learn to stick to a restricted timetable to allow for all of my work for myself and clients to be completed on time but also to a professional standard. I have learnt that in the future branding is something I mostly enjoy particularly logo designs and exploring printing techniques. I also learnt that I love interacting with clients and being responsible for bringing clients ideas a reality.

If I was to re do the module again I would choose a collaboration which I would enjoy more. However, working with a copy writer and art director allowed me to be able to get a true feeling of what it is like working as a graphic designer in industry. This module made me feel I would much prefer to be an independent Graphic designer who focusing on freelance branding for smaller companies/ businesses.

Out of the following briefs I felt that Megan Callan's logo designs and the cricket flyers were the most successful. This was due to them exploring printing techniques giving the finals more of a professional finish whist holding a strong concept/ reasoning.

If I was to improve the following module I would allowed more congruency time for errors and allowed more time for final production. This was because I felt I spent too much of my time on initial ideas and research rather than diving my time equally for the entire process of the briefs.

Scans produced to inform final outcomes

Today we scanned in work of students/ founded art work from around Leeds to create collages to emphasise our message 'seen the unseen'. This was done in order to work towards our finals as we were certain we did not want them to be flat/ digitally focused designs in order for our final outcomes to stand out amongst other posters around Leeds. 

Will and Neave's Top Tips // Submissions boards

Online - 16:9, 1920x1080. Print - A3.
Text and Layout: Clear & Concise

Show your full range of products together
Show how things can be extended

Tips 
Analyse brief
Keep writing brief max 200
Keep it relevant
Tell a story

How to set out design boards/ what to include

Studio Brief 1. 

- At least one set of design boards. ( 6 boards per set) 

- Some boards may require more than one page 

Studio Brief 2. 

At least one set of design boards 

Rationale 

Communicate the reason behind the brief 

outline the brief itself 

Why is the brief relevant to you? 

Include the brief on the rationale page 

Collaboration - include contract 

Say how long the brief took to make

Research 

Key points of reference 

Ensure you clearly communicate this - bold? 

Subheadings 

The source 

Why it's relevant 

How it will inform your development 

Initial Ideas 

How has researched informed your initial ideas? 

A range of ideas - don't need to be developed at this stage 

Scans of sketches, captions 

Paragraph to evaluate thoughts 

2 or more ideas on how you can tackle the project 

Development 

Images - Evidence of experimentation.

Development of testing some of your initial ideas 

Focused development leading to final outcome 

caption images - what you were trying to find out/ why. Refer back to research/ initial ideas

Summary/ evaluation work worked what didn't and why 

Final Outcome 

Photograph your outcome 

Professional and convincing 

Justification of design decisions based on the process you have evidenced on previous boards and why it led to this outcome. 

Evaluation 

Text based

Evaluation of briefs/ process 

could refer to learning outcomes to help structure 

what worked, what could be improved

1 evaluation for each studio brief. 

Write to clarify images, no need for masses of writing on all boards. Don't over complicate the process. 

Clarity ! 

Discussing initial ideas / brainstorming with my creative team

The Challenge: To produce an advertisement to promote 2019 Leeds Arts University's end of year show.

Insights: 

- Leeds Arts University has a rich list of alumni, therefore, is represented by industry professionals.

- Industry professionals are invited via emails listings. The end of year show is a way of meeting and greeting other industry professionals.

- End of year show allows Leeds Arts University to show how proud they are of their talented students.


Strategy: 

To show that Leeds Arts University students are the future of creative industries. The best of the best!

Proposition:

- The next best
- New visionary - change the world
- Hungry talent
- Latest
- Modern
- Newborn generation
- Breath of fresh air
- Original talent
- Contemporary
- Creative prosperity
-  The visionary of the future
- Passion
- Raising visionary

THE NEXT BEST 

Benefits for industry professionals to come: 

- Get their hands on cheap labour
- Fresh talent
- Bring in new perspectives/ ideas
- Build up graduates / mould them
- See skills applied to students work rather than a formal interview


Initial idea 1. 

Message - The students are the identity of the university showing that they will become bigger.
' We are apart of something bigger'

Initial Idea 2 

Message: Opening new doors/ chapters for students in order for them to progress in their career with the help of industry professionals.

Idea 3 

Message: That industry professionals do not need students all the way from London in order to produce great work. Leeds Arts University also holds the best of the best! Like minded students in comparison to London creatives are 'Born in Leeds Arts University too'. 

Idea 4 

Message: Leeds Arts University does not just hold 'students' they hold great talent which produce work at a professional standard. 

Idea 5 

Message: Young, thirsty and full of ideas! Highlighting 3 vital reasons as to why professionals should hire students from LAU. 

Research // Interviewing university professionals

QUESTIONS ASKED AT INTERVIEW: 

- Have you been to an end of year show?
- What do industry professionals look for in an end of year show?
- How do industry professionals find out about the end of year show?

Research // what is an exhibition

What is an exhibition? 

'a public display of works of art or items of interest, held in an art gallery or museum or at a trade fair.' 

Art exhibitions are usually in a space that meet

Collaboration meet up 2 - Discussing research / Questions to consider

Questions to ask students

- How would you rate your experience in LAU?

- What does an exhibition mean to you? 

- What colours represent your time in LAU? 

- Describe your experience in 3 words? 

- What's the best/ worst thing about LAU? 

- Why did you choose LAU? 

- What kind of image do you think LAU has? 

- What attracted you to LAU? 

- Have you ever been to the end of year exhibition if so what did you think of it? 

- What excites you about an exhibition? 

- How do you feel about your work being in an exhibition? 

- What skills have you gained from LAU? 

- How would you like to be seen? 

Questions narrowed down to be put into an online questionnaire... 

1. How do you feel about your work being in an exhibition? 

2. Describe your experience at LAU in three words expand on this if you can? 

3.Why did you come to LAU what was the main attraction? 

4.What excites you about an art exhibition that makes you want to go? 

5. If you was to design a poster for the end of year show promoting all courses what visual language would you include? 

Collaboration meet up 1 - Planning out our time

Scheduled timetable 

Monday 28th

1:30 Ideas generating, timetable making, research

Tuesday 29th

3:00 (meet up) discuss research and direction, have questions for interview

Wednesday 30th

Interview tutors from all different courses and come up with a proposition.

Thursday 31st

1:30 Ideas / visualisation

Friday 1st

9:30 presentation with Helena

1:30 All mocking up initial ideas together

Saturday 2nd

Sunday 3rd

Monday 4th

1pm COP tutorial with dom

2pm Show work that has been done over the weekend / discuss

Tue 5th

1:30 meet up

Wed 6th

3:00

Thursday 7th

Friday 8th

9:30 final crits OUGD503

Saturday 9th

Sunday 10th

Mon 11th

9:30 weekly briefing

10:00 sign up seminars

Tuesday 12th

Wed 13th

2:30 -  meet up

Thursday 14th

1:30 meet up

Introduction to OUGD503 - RESPONSIVE

Deadline - 15/7/19

- Critical awareness and contextualistiation 20%

- Innovation & technical competence 20%

- Problems analysis and resolution 20%

- Professionalism and project management 20%

One large brief 

OR 

Several smaller briefs

D&AD

YCN

ISTD 

RSA

STARPACK - PACKAGING/ SUSTAINABLE 

PENGUIN - BOOK COMPETITION (SMALL RESPONSIVE) 

Collaborative brief - form to fill in so you are aware who is doing what 

What's the problem? 

What do you need to do? 

What are your references?