BREIF - I love Blackpool

OUGD504 Emily Coultas Studio Brief 1 – Design for print

Brief title

I love Blackpool

Short description of publication (purpose)

A publication which is to be kept as a souvenir once tourist have purchased it. The purpose of the publication should be informative about Blackpool’s top attractions including North, South and Central Pier, Comedy Carpet, The Blackpool Tower, Sandcastle and Pleasure Beach. The publication should be light hearted and should portray the fun to be had in Blackpool. This publication should also connect people with Blackpool’s rich history.

Target reader / audience (include reasons)

Working class families who visit Blackpool for a seaside holiday. This is due to Blackpool being a low budget holiday with plenty of activities for all the family.

References/Competition (3 titles)

Popular souvenir gift shops selling magnets, postcards etc in Blackpool -  Pretty Little Thing Gift Shop -  Souvenirs Blackpool Tower -  The Blackpool gift shop Existing publications on Blackpool -  Blackpool Then & Now // John Burke -  Blackpool Through Time // Allan Wood -  Blackpool Fylde Coast Calendar 2019

Positioning (USP, bookshop section, other points of sale)

Blackpool’s Tourist Information Centre

Price point

£12.50

Format/Production Considerations Think about creating something that will not be disposed of after being read once. This could be interpreted as an object or a toy as part of your publication design. Within the design process you should consider breaking the boundaries of a standard publication. The publication should also be kept to a small scale, so tourists can easily carry it around with them or place it in a bag. Blackpool being a top tourist attraction causes visitors to go looking for souvenirs, therefore, the final outcome must be unique and must be something which tourists will keep for many years.