Mother -
- Has a teenage child who has most things already and does not let onto parents anymore what they are wanting for their birthday.
- Busy lifestyle with a full time job. For this reason mother does not have much spare time to browse the shops.
- Likes to chat to other mothers with children of similar age groups for inspiration
- Middle - class
- Family oriented
- Works in an office
-Travels to work by train / public transport due to working in a city
- Likes to buy everyone in the office a present as a pleasant gesture but does not like to make a fuss asking them what they would like directly.
Teenager -
- Highly social media orientated
- Likes the comfort of shopping from their bed
- Hates browsing the shops in public
- Loves looking at things online / is constantly browsing for new gadgets / item
- Not much interaction with others in person
- Likes using amazon because it is cheap and cheerful and has pretty much everything!
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