Wednesday, 28 November 2018

Personas for my amazon app

Persona - Aspect of someone's character that is presented to or perceived by others

Mother - 

- Has a teenage child who has most things already and does not let onto parents anymore what they are wanting for their birthday.

- Busy lifestyle with a full time job. For this reason mother does not have much spare time to browse the shops.

- Likes to chat to other mothers with children of similar age groups for inspiration

- Middle - class

- Family oriented

- Works in an office

-Travels to work by train / public transport due to working in a city

- Likes to buy everyone in the office a present as a pleasant gesture but does not like to make a fuss asking them what they would like directly.








Teenager -

- Highly social media orientated

- Likes the comfort of shopping from their bed

- Hates browsing the shops in public

- Loves looking at things online / is constantly browsing for new gadgets / item

- Not much interaction with others in person

- Likes using amazon because it is cheap and cheerful and has pretty much everything!






























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