Branding agency
Clients - Goldsmiths, Design Council, Sony Music, Mercedes, Broadwicklive, Helbers PARIS, The British Academy
Design For Screen
Primary means of consuming a brand
Constantly evolving
Fast pace
Experimental/ interactive
It's here to stay
Motion used to get brands point across and create character
Inspiration
Phase 1 - Research
Competitors
Audiences
Personas
Principles - Guide small principles for the website / app design
Phase 2 - Wireframing
Ideation
Test assumptions
Client buy-in
Phase 3 - Design
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