Monday, 29 January 2018

One day 'Cell Phone Symphony' workshop for poster designs - Group Crit






Question asked by peers ...

- Why did you use Helvetica ? 
Helvetica typeface has been used so the visual imagery side of the designs are the main focus instead of the type. Helvetica has also been used due to it being a universal typeface which is able to be understood by everyone. This is due to the sounds given off during the performance being able to be understood by everyone therefore the type represents this.
- Why not try some handmade elements? 
I agree, within my designs further collages, photographs, sculptures could be created so my poster designs do not look flat and boring or overly digital. This would also help break the typical conventions of a poster and would be fascinating for the viewer.
- Why these colours and how do they relate to phones/ music? 
The colour black has been used mainly within the following posters to represent the darkness of the room used during the performance. Small elements of white has then been incorporated into the poster designs to represent the small amount of light given off during the performance.
- How do the posters translate to the audience ? 
I feel the two last posters translate to the audience most as they include triggering, graphical imagery using the different dots. If the viewer is to look at this poster design for too long it will be straining to their eyes. Therefore, this relates back to the brightness of a phone screen and represents technology.

Feedback.. 

- Use your own typography
- Use outlined shapes/ text only
- Don't limit yourself to single colour
- Use more negative space as designs need more 'breathing space'.
- Be more experimental with text
- What do the blurry dots show as they look good?
- You could include further information in the first designs
- Could do more interesting/ abstract designs like the last one

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