- This process could work in relation to my work however, I want to be very fashion related within my deigns. However, this process could be done in a more abstract/ obscure way.
' I like the black and white colour scheme as it gives no stereotypes in relation to colours and gender.'
- I believe this keeps my book covers sophisticated and helps them look like part of a set.
'Expand on photography'
- I believe this element could be taken further within my design process and could help keep a selective set look part of each other.
'Try not to have too much going on in your design subtle is sometimes best'
- I believe I need to work on this within my designs and make use of negative space so my designs do not look over complicated to the audience.
The following involves Images which were digitally taken and turned into threshold images on the following designs. The designs were inspired by a Belvedere sophisticated, photo-fashion book filled with threshold, abstract fashion related image. The idea behind the following design was to try and connect closely to a fashion related aesthetic. The use red typography has been used in contrast to the black and white imagery in order to represent fierce but classy, sophisticated women.
The aesthetic of ‘female fashion’ is shown in the following book covers. This was done by creating 3D figures of objects associated with the books such as a shoe, the female symbol and a bra whilst turning them into repeat patterns.The female symbol was used due to Girl Boss being based around encouraging other women to become successful business women as well as their own boss whilst relating to fashion. A bra was used to represent Alexa Chung ‘IT’ due to Alexa’s exaggerated underwear desire and due to it being an iconic item for women. This enabled the designs to not look as flat and as digital as the previous set of initial ideas. The black and white colour scheme was carried out throughout the designs to correspond with the books being about fierce women. Peer reviews also encouraged to push further the black and white colour scheme from previous book covers and claimed these colours held class and were fashion related.
The design for Sophia Amoruso ‘Girl Boss’ main focal point is a scanned in image of a receipt. This is due to Sophia being known best as the co founder of Nasty Gal the clothes label. As the book is a biography with a purpose to persuade and encourage women to be successful and ambitious such words have been listed on the clothing receipt in order to represent this. To make the receipt look realistic a generic receipt font has been used within the design. However, for other information on the book cover ‘Didot’ has been used to stimulate the fashion connection due to this being the font being used in many fashion magazines. Alternatively for the cover of IT by Alexa Chung a scrunched up t-shirt has been used as the background for the cover. This was done in order to instantly connect with fashion and to connect with Alexa’s casual but effective style. A t-shirt was also used due to Alexa recently bringing out her own iconic t-shirt range. Alexa’s early style inspiration was the Spice Girls. For this reason their names have been listed on the front cover of the book in a polka dot font, to match the font on the front of the Spice Girls album cover. Lastly, shoelace packaging has been used as the image for Tamara Mellon ‘In My Shoes’. This was done in order to symbolise new shoes due to Mellon being the co founder of Jimmy Choo. All book covers remain pink to imitate the original book covers and female, girly vibe.
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