Expanded colour research

https://www.colormatters.com/color-and-design/basic-color-theory

Itten's colour contrasts

Colour perception ideas linking from the colour Minmosa

Fruit/ Foods 

Lemon, banana, sweetcorn, lemon, pill rice, korma, starburst, egg yolk, pepper, lemon.

Idea 1: Egg yolk onto a block coloured mimosa background.

Idea 2: Banana photographed ripe- black.

Idea 3: Corn on the cop or a banana on a paint roller acting as the brush.

Idea 4: Fruit cuttings against different shaped backgrounds.

Idea 5: Yellow straws in a jar

Idea 5: Mimosa the drink

Flowers

Lily, rose, sun flower, mimosa, tulip, yellow ivory.

Idea 1: Fashion illustrations with flowers as the outfits.

Idea 2: Bunch of flowers in different colours/ contrasts and see how vibrant mimosa is in comparison.

Idea 3: Mimosa coloured flower petals around the eye seeing if use of colour makes the eye pop.

Idea 4: Flowers coming out of a jeans pocket


Fashion/ materials/ fabrics

Idea 1: Nail varnish against different coloured backgrounds. 

Idea 2: Makeup using dramatic face paint

Idea 3: Yellow jacket with different colour clothes seeing what goes together and what clashes.

Idea 4: Pattern swatches (tie-dye)

Idea 5: Fishnet net tights overlaid against a mimosa background looking at strong contrast.

Idea 6: Shoes against yellow train platform floor or yellow lines

Colour Perceptions powerpoint reflection

Peoples view on colour are all different
Images look different when photographed/ scanned in etc
How is text presented using colour? Is it different on different coloured/textured backgrounds?

Red, green and blue work together to create a spectrum.
 Hue = one colour
colour = one or several hues

'colour' hue are often interchangeable terms

'chroma' refers to all colours including shades, tints and tones

'Chromatic value' = hue, tone, saturation

Intensity, saturation or brilliance are also interchangeable terms that relate to higher or lower degrees of vividness due to dilute or undiluted colour pigmentation.

'Shades' are hues plus black
'Tints' are hues plus white
'Tones' are hues plus grey

Colour forms a relationship

PANTONE = USED TO DECIDE AND DEFINE COLOUR
Mono cromatic scale =

Itten

Contrast of hue - when colours are presented next to their contrasting colours they are seen at their brightest intensity.

Contrast of light and dark

strongest expressions of this are the colours  black and white.
Different levels of saturated colour creates levels of depth or saturation.
Contrast of temperature formed by juxtaposing hues that ....

Complementary contrast
compliments incite each other to maximum vividness

Colours change around the colours they are presented next to. It changes the way you percieve that colour.


Interaction of colour by Josef Albers

How colour changes when it is linked to other colours...

Interaction effects colour such as curves.

Evaluation for studio brief 1 and 2

Evaluation

Time management was a huge part in order to complete studio briefs 2 and 3. This was due to the heavy workload. When beginning the briefs my time management was not managed greatly. However, due to reflecting on it during PPP, I learnt  to split my work up into 3 parts. I also learned to timetable my time, so I knew what I was doing and when and also when was my free time. In response to blogging, I feel more of my own input could have been put into place, rather than just blogging what tutors told the class to blog. This would help expand my knowledge and research further.Although, I feel what was placed on my blog was informative and greatly impacted my briefs directly.However, in response to the briefs themselves I felt group critiques really helped my development progress, therefore as time went on my confidence and skills developed in greater amounts. This was also due to the illustrator inductions informing how to access different tools and methods digitally. Other inductions were also given such as screen printing. I feel as though if my time was managed better I could have used this method within my briefs in order to show different media with my work.

In order to improve my work further, research could have been taken place, to expand my ideas and to make them more interesting and not as literal.Research into further typographic designs and artist could also have been made to get more ideas and knowledge.  I also could have looked ahead of myself rather than planning things out as they come leading me to rush some approaches. I also could have tried more daring approaches rather than staying within my comfort zones most of the time. I also could have improved my confidence within group crits and spoke up more about my thoughts and approaches  to my own work and other peoples.In relation to my type specimen and logotype I should have trailed more hands on approaches first of all rather than just jumping straight to a digital approach the majority of the time. This would have lead me to have further abstract and different designs holding more originality. Although, I felt I managed to conquer this more within studio brief 3. In order to improve in the future, I feel I need to ask my tutors more questions to get further knowledge from professionals in order to become better with the practice myself.

Final Group Crit - Studio brief 3

Rationale Feedback...
- Do not narrate how you created your typeface rather why you made certain design decisions.
- Good contextual references and clear.
Rationale = Good Typeface = Very Clear
Rationale = 65% Typeface = 65%
- Strong contextual research behind behind ideas.

Typeface...
- Controlling_1, controlling_2look really interesting the letterforms are certainly unique, splitting the forms seems to loose the effect a little.
- obscure but still legible
- Is the typeface more fun/ playful than controlling?
- controlling_1, controlling_2  are very similar. Simplify 1 more or make 2 busier
- 3 is a favourite. 'Reminds me of a race tack'. This could influence colour choices. 3 is the most clear because of contrast
- some letters may not be legible on their own (E, M, X)
- Needs to be put into sentences to see how it works.
- Initial reaction is that controlling_3 is the most legible. Overall the ideas are inventive and visually pleasing.
- Typeface bold/ striking 
- Work best in a poster design/ editorial design. Also create a typeface specimen.

Studio Brief 1 - 3 Final Ideas relating to Tony Cragg

This design was created in relation to 'Caught Dreaming' exploring the textures and line work within Cragg's sculptures. The chosen block colours of this design were taken from the block colours used within Cragg's sculptures.This design was created using a thick britled paint brush in order to get uneven, contour lines within the letter forms. Capital letters were used for this alphabet to reflect boldness and large sculptures.

The following design is a highly literal design, linking to human form within Cragg’s designs.Cragg’s work revolves around people and the material world. Within his work he often explores human form looking at why we look like we do. His process of thought when creating his sculptors always starts with drawings.Cragg Claims ‘I have no idea where a drawing might lead’ representing himself and his work as highly random and abstract. He then creates the sculptures inspired by his drawing by hand with each evolution thought inspiring the next. This reflects the sketchy silhouettes within this design.

This design was created using butter icing, attempting to create the textures of Cragg’ sculptures within an abstract way. This is based on Cragg’s love for textures and materials. He had a profound love for materials and the way in which they move.  Therefore, this image captures the movement of dripping icing, reflecting on the rigid, uneven  edges of Cragg’s work. This design work was also inspired by research into the sculpture ‘Caught Dreaming’.

Group crit for studio brief 3 - refined/developed typeface ideas

Crit feedback:

- Choose 3 of the most clear, legible typefaces and make them controlling_1, controlling_2 and controlling_3

- Print specimen on bright paper to match the bold font style

- Use a simplistic Helvetica typeface for specimen info so it does not get too busy with an already design busy typeface (controlling 1,2 and 3) 

What could you include in specimen? 

- The word 'controlling' in the different version in large scale

- The typefaces using the alphabet in full within a simple sentence e.g 'The quick brown fox jumped over the lazy dog'

- Full alphabet 

- Different size letters

- Rational

- Key words personality words to describe the typeface

- rope to bind the specimen? 

- Fold over A3 pages to create a A4 book. Rip pages to open the book, therefore you're 'controlling' opening the book by ripping it? 

- Characteristics of the typeface

Words to describe typeface?

- Overlapping

- Loose

- Curved

- Quirky 

-Edgy  

- Playful