Saturday, 4 November 2017

Group crit for studio brief 3 - refined/developed typeface ideas

Crit feedback:

- Choose 3 of the most clear, legible typefaces and make them controlling_1, controlling_2 and controlling_3
- Print specimen on bright paper to match the bold font style
- Use a simplistic Helvetica typeface for specimen info so it does not get too busy with an already design busy typeface (controlling 1,2 and 3) 

What could you include in specimen? 
- The word 'controlling' in the different version in large scale
- The typefaces using the alphabet in full within a simple sentence e.g 'The quick brown fox jumped over the lazy dog'
- Full alphabet 
- Different size letters
- Rational
- Key words personality words to describe the typeface
- rope to bind the specimen? 
- Fold over A3 pages to create a A4 book. Rip pages to open the book, therefore you're 'controlling' opening the book by ripping it? 
- Characteristics of the typeface

Words to describe typeface?
- Overlapping
- Loose
- Curved
- Quirky 
-Edgy  
- Playful 





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