- Do not narrate how you created your typeface rather why you made certain design decisions.
- Good contextual references and clear.
Rationale = Good Typeface = Very Clear
Rationale = 65% Typeface = 65%
- Strong contextual research behind behind ideas.
Typeface...
- Controlling_1, controlling_2look really interesting the letterforms are certainly unique, splitting the forms seems to loose the effect a little.
- obscure but still legible
- Is the typeface more fun/ playful than controlling?
- controlling_1, controlling_2 are very similar. Simplify 1 more or make 2 busier
- 3 is a favourite. 'Reminds me of a race tack'. This could influence colour choices. 3 is the most clear because of contrast
- some letters may not be legible on their own (E, M, X)
- Needs to be put into sentences to see how it works.
- Initial reaction is that controlling_3 is the most legible. Overall the ideas are inventive and visually pleasing.
- Typeface bold/ striking
- Work best in a poster design/ editorial design. Also create a typeface specimen.
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