Group Crit for initial 5 typefaces evolving from the word 'Controlling'

Group Favourites = Ribbon letters, Rope letters and letters created out of left handed handwriting.

Take further:
- Rope and left handed letters
- Experiment with Knott diagrams and graphs
- Try tieing different knotts with rope to create the letters
- Use simple grids as a base to form letters
- Double letters to form grids
- Capital letters seem to work best

Research for my own typeface evolving from the word 'controlling'

Control

Determine the behaviour or supervise the running of.

Origin

late Middle English (as a verb in the sense ‘check or verify accounts’, especially by referring to a duplicate register): from Anglo-Norman French contreroller ‘keep a copy of a roll of accounts’, from medieval Latin contrarotulare, from contrarotulus ‘copy of a roll’, from contra- ‘against’ + rotulus ‘a roll’. The noun is perhaps via French contrôle .

^ Info from Google dictionary

noun

6.

the act or power of controlling; regulation; domination or command:

Who's in control here?

verb (used with object), controlled, controlling.

1.

to exercise restraint or direction over; dominate; command: The caris difficult to control at high speeds.

That zone is controlled by enemy troops.

http://www.dictionary.com/browse/control

Right now, you can control:

1. How many times you smile today.
2. How much effort you exert at work.
3. Your level of honesty.
4. How well you prepare.
5. How you act on your feelings.
6. How often you say “thank you.”
7. When you pull out your wallet for luxuries.
8. Whether or not you give someone the benefit of the doubt.
9. How you interpret situations.
10. Whether or not you compete with people around you.
11. How often you notice and appreciate small acts of kindness.
12. Whether you listen or wait to talk.
13. When you walk away from a conversation.
14. How nice you are to yourself in your head.
15. Whether you think positive or negative thoughts.
16. Whether or not you form expectations of people.
17. The type of food you eat.
18. When you answer someone’s question—or email or call.
19. How much time you spend worrying.
20. How many new things you try.
21. How much exercise you get.
22. How many times you swear in traffic.
23. Whether or not you plan for the weather.
24. How much time you spend trying to convince people you’re right.
25. How often you think about your past.
26. How many negative articles you read.
27. The attention you give to your loved ones when you see them.
28. How much you enjoy the things you have right now.
29. Whether or not you communicate something that’s on your mind.
30. How clean or uncluttered you keep your space.
31. What books you read.
32. How well you network at social events.
33. How deeply you breathe when you experience stress.
34. How many times you admit you don’t know something—and then learn something new.
35. How often you use your influence to help people instead of focusing on building your influence.
36. When you ask for help.
37. Which commitments you keep and cancel.
38. How many risks you take.
39. How creative/innovative you are in your thinking.
40. How clear you are when you explain your thoughts.
41. Whether you formulate a new plan or act on your existing one.
42. How much information you get before you make a decision.
43. How much information you share with people.
44. Whether you smoke or drink (unless you’re an alcoholic, in which case I am not qualified to offer you advice).
45. Whether or not you judge other people.
46. Whether you smell good or bad (unless you have some strange resistance to soap and deodorant).
47. How much of what other people say you believe.
48. How quickly you try again after you fall.
49. How many times you say “I love you.”
50. How much rest you get at night.

https://tinybuddha.com/blog/50-things-you-can-control-right-now/

Memory control? 

Instead of remembering every little thing, your brainpicks and chooses what's important. This is the information that forms your memories. The main part of your brain that does the work of processing memories is called the hippocampus. ... Short-term memory has a very limited capacity.

https://wonderopolis.org/wonder/how-do-we-remember

Studio Brief 3- Initial Ideas

For this brief, I was given the word 'Controlling' in order to create a typeface from. Therefore, I researched and explored the different meanings and connotations of the word to come up with a variety of ideas which I could use to develop a typeface which represents the word to a certain degree. 

Idea 1.

Referring to one of the ways Erik Spiekerman’s creates his work, which is by looking at a typefaces he likes and  then puts them out of sight his. He will then draw the typefaces himself from memory. I intend to follow this process as I feel it links to my given word ‘Control’ as it looks at the way your short term/ long term memory controls your mind.

Idea 2.

My second idea links to looking at having control of something and not having control over something. Therefore, I intend to look at the process of writing with the left and right hand. I intend to gather a variety of letters which people have written with their left and right hand. I will then merge these together to form a typeface.

Idea 3.

Using a roll of rope, I intend to roughly create letters on a flatbed scanner. I will then control the rope by pulling it either end to shape the letterforms even more.

Idea 4.

Due to the origin of control meaning ‘keep a copy or a roll of accounts’ I will take the word ‘roll’ from this and use a roll of ribbon to create letters and will scan them in.

Idea 5.
I will look at something having a rule such as a grid system in order to control my typeface.

Annotations of Muller Brockman's 9 given typefaces.

The Following 9 typefaces are:

-Berthold

- Caslon

- Helvetica

- Baskerville

- Times

- Bondoni

- Universe

- Clarendon

- Garamond  

Erik Spiekermann and Andy Cruise Video

Erik Spiekermann - Putting Back The Face video

Erik Spiekermann is a German typographer, designer and writer

"Like writing music"

Add the sound - different genders

pencil exercises

4-5 characters to define the character

Look at what you like for a long time and then put it away and draw it from memory to get a different effect.

Visual and physical shape of language is all important

Develop in different languages e.g. science, French, twitter, English, internet language

Photography has a different language - black and white/ colour

Designers are in tune with each other

Rhythm - words, spacing, silence in-between

It can be different travel, read as much as you can!!

A G S E N B - letters he started off with sketching

In 1988 he started FontShop, a company for production and distribution of electronic fonts.

House industry- Graphic design studio- Andy Cruise (founder)  

More drawing = dealing with spacing, balance, contrast , relationships between letters, awareness between elements

Type history is important to have in order to produce strong type

Looking a typeface to create letter gives you a grounding

Familiar styles

Element of time - struggle when you are a perfectionist

Final outcome of Tony Cragg logos - Group Critt and Feedback

Rational - 5 logo types feedback

- 5 strong visual links to Tony Cragg's work within my initial ideas, however more detail research is needed to be given to describe why I did them selected designs.

- Number logos

- Visually ideas are interesting and different

- Logos are bold and playful

- Say why you did it not what you did

Final Outcome Feedback for rationale and final logotype:

- Use of negative space is very effective, however maybe does not convey Cragg's work as strongly as some of my other logo types

- Business card looks slick/ professional but could be abstract slight more?

- Could there possibly be an interaction or transition element?

- Visually pleasing but could get rid of certain 2D/3D effects with the posters is the flat poster more pleasing that the others?

- Strong layout and composition, great consistency throughout designs.

- Trail all letters fitting within the rectangular shapes not just one version within the poster.

Feedback given to my class peers:

Kerning/ Branding/ Grids

Grids represent the basic structure of our graphic design, helps us to organise the content, provides consistency.

Grids- letter forms

Architectures explain the Beauty of Roman alphabet by applying a geometric grids to each letter form

Golden Ratio

Divides a line into two parts relating to each other at approx 1:1.618. This number is represented by the greek letter phi.Golden ratio plays significant role in geometry.

Kerning - Spacing of letter forms

- Important to how you read a word

Helvetica

- simplistic

- eligible

- bold

- neutral

- modern

-clean

- efficient

- friendly

- approachable

REBRANDING - Vignelli says 'You should stay true to the brand and not copy recent trends'.

Vignelli claims  'Out of thousands of typefaces, all we need are a few basic ones, and trash the rest'

Kerndown Game:

Budget supermarket

- Mixture of upper and lower case

High end brand

- spacing

- Capitals to show its upper class authority

Condom brand

-Intimate

- Partnership

IT Company

- Letters stacked

- Neutral

- Simplistic

Funeral Directors

- Spaced out

- Professional

- Formal

KIDS TV SHOW

- Playful

- visual inconstancy

- Random/ fun

Interim Crit - Tony Cragg Logos Initial Idea Feedback

Feedback Overview

- 'Go with the idea of Stacking linking to Tony Cragg'. This is a key feature within Cragg's work.

- 'Experiment with sans serif and serif fonts'. See which typeface represents Cragg's style  the most and state why.

- 'Keep his full name within your work to suit his dull, professional, dated style'.

- 'Experiment with different typefaces linked to his non contemporary style.'

- 'Layer all letters on top of each other again referring to the idea of stacking.'

- 'Eliminate certain characters from the emoji letters and play around with different formats to not be as literal.'

Tony Cragg logo designs -5 initial ideas

My initial ideas when exploring the Tony Cragg logo designs was to look at the shape of the sculptures and the formation of them. Within my research I found that Tony Cragg's sculpture were based around human form.One of my initial ideas was to explore human facial features hidden within letter forms.One of my initial ideas was to explore human facial features hidden within letter forms.

At Yorkshire Sculpture park Tony Cragg's exhibition is called 'A rare Category of Objects' it is also a garden gallery. Therefore, I combined random leaves stacked together representing Cragg's love for nature and geology.

This logotype explores the idea of stacking geometric shapes such as rectangles to form a geometric style logotype linking to Cragg's 'stacked' series. Times has been used for the typeface of this design because it holds great heritage and reflects on Cragg’s mature target audience.

This logotype is based on Cragg's sculpture 'Points of View'.Therefore this logotype explores the idea of stacking ripped up pieces of paper stacked together and scanned in relating again to Cragg's 'stacked' series. The letters have then been liquified to create a similar looking rigid edge in resemblance to Cragg’s sculpture reflecting on the contour lines and rough edges 'Points of View ' holds. 

This logotype is based on Cragg's love for textures. This logotype  was influenced by  ‘Caught Dreaming’ by the contour lines and textures incorporated into this bronze sculpture. Therefore, a thick, bristled paint brush was used to created this logotype to create the effect of uneven lines imprinted within the typeface.