Tony Cragg logo designs -5 initial ideas

My initial ideas when exploring the Tony Cragg logo designs was to look at the shape of the sculptures and the formation of them. Within my research I found that Tony Cragg's sculpture were based around human form.One of my initial ideas was to explore human facial features hidden within letter forms.One of my initial ideas was to explore human facial features hidden within letter forms.

At Yorkshire Sculpture park Tony Cragg's exhibition is called 'A rare Category of Objects' it is also a garden gallery. Therefore, I combined random leaves stacked together representing Cragg's love for nature and geology.

This logotype explores the idea of stacking geometric shapes such as rectangles to form a geometric style logotype linking to Cragg's 'stacked' series. Times has been used for the typeface of this design because it holds great heritage and reflects on Cragg’s mature target audience.

This logotype is based on Cragg's sculpture 'Points of View'.Therefore this logotype explores the idea of stacking ripped up pieces of paper stacked together and scanned in relating again to Cragg's 'stacked' series. The letters have then been liquified to create a similar looking rigid edge in resemblance to Cragg’s sculpture reflecting on the contour lines and rough edges 'Points of View ' holds. 

This logotype is based on Cragg's love for textures. This logotype  was influenced by  ‘Caught Dreaming’ by the contour lines and textures incorporated into this bronze sculpture. Therefore, a thick, bristled paint brush was used to created this logotype to create the effect of uneven lines imprinted within the typeface.