Insights:
- Leeds Arts University has a rich list of alumni, therefore, is represented by industry professionals.
- Industry professionals are invited via emails listings. The end of year show is a way of meeting and greeting other industry professionals.
- End of year show allows Leeds Arts University to show how proud they are of their talented students.
Strategy:
To show that Leeds Arts University students are the future of creative industries. The best of the best!
Proposition:
- The next best
- New visionary - change the world
- Hungry talent
- Latest
- Modern
- Newborn generation
- Breath of fresh air
- Original talent
- Contemporary
- Creative prosperity
- The visionary of the future
- Passion
- Raising visionary
THE NEXT BEST
Benefits for industry professionals to come:
- Get their hands on cheap labour
- Fresh talent
- Bring in new perspectives/ ideas
- Build up graduates / mould them
- See skills applied to students work rather than a formal interview
Initial idea 1.
Message - The students are the identity of the university showing that they will become bigger.
' We are apart of something bigger'
Initial Idea 2
Message: Opening new doors/ chapters for students in order for them to progress in their career with the help of industry professionals.
Idea 3
Message: That industry professionals do not need students all the way from London in order to produce great work. Leeds Arts University also holds the best of the best! Like minded students in comparison to London creatives are 'Born in Leeds Arts University too'.
Idea 4
Message: Leeds Arts University does not just hold 'students' they hold great talent which produce work at a professional standard.
Idea 5
Message: Young, thirsty and full of ideas! Highlighting 3 vital reasons as to why professionals should hire students from LAU.
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