Pre submission briefing

30 credits
8/5/10 13:30 - 15:00

whats the problem?
who's your audience?
how do you solve the issue?

How do you get the message across?
what product methods are you using and why?

Critical awareness of your issue

Professionalism

Studio brief 1 - mapping

Research/ experiment with ways of mapping of the local area

Studio brief 2 - issue

How do you communicate an issue?

Brief - Children's commissioner / Digital Diet

Research// Chldren's Commissioner Brand Guidelines

 - Distinctive child symbol in replace for 'I' which is gender neutral.

- Modern, dynamic, distinctive but also links to the heritage of children's commissioner 

Research// NHS - identity brand guidelines

Colours
- Our research shows that patients and the public strongly associate the NHS with the colours blue and white. 87% of people spontaneously recall these two colours when asked about the NHS Identity. Therefore, NHS Blue and white are the dominant colours in the NHS colour palette. 
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Fonts

Research// change for life

Kids need to be active for 60 minutes a day. From our fun Shake Up games to information about active hobbies and sports, here's everything you need to get your family moving.

https://www.nhs.uk/change4life/activities

Primary Research - Interviewing parents after working at Guides and Rainbows during easter

As part of my Primary research whilst helping out over Easter at a local Guides / Brownies group I asked several parents (12 in total) when collecting their children if they feel their 

children between the ages 8-11 seem attached to screen time. The results from interviewing them meant that 9/11 of these parents claimed that they felt this was the case and felt their children were not active enough - particularly within holiday periods. Many of these parents also claimed that they felt technology was breaking key communication skills such as when eating dinner around the table, family time/ trips and when trying to play games as a family off a screen. Many parents claimed they felt the problem of their children wanting an 

electronic device such as an ipad/ phone with them is becoming a common problem. Some even claimed that they regret letting their child have access to these devices but felt unfair not letting their child have access due to their friends being allowed.  

Asked questions:

-  How many digital devices does your child have?

- Does your chid have a TV in their room

- Do you feel your child has too much screen time?

- Why do you buy digital technology for your child?

- Do you feel screen time harms family connections? 

Research// Jamie Oliver - plan to halve childhood obesity

Jamie’s plan to halve childhood obesity by 2030 in the UK

- 20% of primary school children are leaving school with obesity. These kids are over five times more likely to have obesity as adults, and have a higher risk of developing type-2 diabetes, cancer, heart and liver disease.

HOW DO WE HELP SCHOOLS PROMOTE HEALTH?

Ofsted should look at the whole package – physical activity, the curriculum, school food and school facilities that promote the health and wellbeing of their pupils.

Some ideas for change are:

• Full implementation and monitoring of the recommendations in Chapter 1 of the Child Obesity Action Plan, including updating the School Food Standards to account for updated dietary recommendations for free sugars and fibre.**
• School Food Standards should be mandatory for all schools including academies.
• Healthy Rating Scheme should be mandatory for all schools including academies.
• Food standards should be adhered to in Early Years Settings. (Let’s develop example menus for Early Years settings, for example)***
• OFSTED or its equivalent must monitor the above actions.

HOW DO WE HELP OUR AMAZING HEALTHCARE SYSTEM TO SERVE KIDS BETTER?

The NHS is the backbone of our society and it’s struggling with the impact of soaring obesity costs. Head of NHS England, Simon Stevens, revealed that taxpayers are spending more on treating obesity-related conditions than on the fire and police services combined. Our hard-working frontline staff need better support to deal with this issue.

Some ideas for change are:

• Mandatory training for GPs and health professionals on key areas of nutrition, including how to talk about weight in a helpful way and refer patients to experts. This could include referrals to weight loss clinics with registered nutritionists and dieticians, or to cooking and food education programs certified by RSPH.
• The government should commit to increased and continued investment in public health budgets to ensure the continuation of the National Childhood Measurement Programme and that Local Authorities provide, and signpost to, appropriate weight management services.

Research sourced from: 

https://www.jamieoliver.com/features/jamies-plan-to-tackle-childhood-obesity/?fbclid=IwAR0v_rc3UcyQWWZyk_feXidybn0z2n1QEkcMDa3xaSNwWYhBYLJ_g1cOwn8

Research// The emotional lives of 8 - 10 year olds

- Eight- to ten-year-old children are still in what researcher Erik Erikson calls the age of Industry vs Inferiority

- On the flip side of the close bonds and friendships that form among this age group comes the increase in social cruelty and bullying.

- At around 8, children develop the ability to consider the intent behind an action or choice, along with the ability to take another’s perspective. As a consequence, children became capable of intentional meanness and social exclusion.

- One component of social and emotional growth in 8 - 10 year olds is their desire for increased independence from parents and siblings, and their increased desire to be seen as intelligent and knowledgeable.

- Children begin negotiating for what they want or arguing their point of view, at home and with peers, applying their more highly developed thinking skills, advanced language abilities, and increased concentration skills.

- Supporting children this age means actively listening to their goals and remaining on their side as they achieve them, while simultaneously maintaining necessary limits and boundaries. Thus, instead of controlling your child, you are guiding him to learn to control himself. Some non-confrontational ways to do this:

• Give him a small budget to choose clothes that match his style.
• Allow him choice in deciding the family menu.
• Give him veto power when selecting activities.- Children this age enjoy sharing their point-of-view and can more easily manage emotions to fit the situation.- Before the age of 10, children understand the role of conflicting friendships, and they can mend fences after an argument. Children now have a more stable basis for choosing friends: shared interests, ability to give and take, responsiveness to one another’s needs, and desire for positive qualities such as kindness or trustworthiness. Information sourced from: https://www.scholastic.com/parents/family-life/social-emotional-learning/development-milestones/emotional-lives-8-10-year-olds.html
  

Research// Child development and what skills children develop at different ages

Physical Development

For 8-year-old children, physical development is more about refinement of skills, coordination, and muscle control rather than huge changes. They begin to look like "big kids," but puberty is still a couple of years away for most of them.

Children with natural athletic potential may show their abilities at this developmental stage as their physical skills become more precise and accurate. In fact, this is often the age at which children decide whether they are athletic or not and choose to participate in or avoid sports.

An 8-year-old may show more sophisticated and complex emotions and interactions. Most are able to mask their true thoughts or emotions to spare someone’s feelings. For example, a child who doesn’t like a presents may still smile and thank the gift giver.

https://www.verywellfamily.com/8-year-old-developmental-milestones-620729

Research// Children and parents: Media use and attitudes report 2018

Information soured from https://www.ofcom.org.uk/__data/assets/pdf_file/0024/134907/Children-and-Parents-Media-Use-and-Attitudes-2018.pdf