Map - Final outcome

Overview 

The following Final Outcome includes some of the most popular/

romantic places in Leeds to get prosed too. The following map/guide

replicates 15 of the top locations around Leeds such as Otley Chevin, Kirkstall Abbey, Leeds Town Hall, Leeds Cathedral, Leeds Grand Theatre, Swinton Park, Knaresborough Park, Northern Ballet, Leeds Minster, Temple Newsam, The Tetley,City Square, Yorkshire Sculpture Park, Dakota Deluxe and Park Square. 

The Final Outcome has been perpetrated together due to one layer 

accounting for laser cut out flaps which lift up, making the map interactive for it’s audience so the overall outcome is appealing. The lift up flaps also replicate a traditional proposal due to ring boxes always lifting upwards when one gets down on their knee. Each flap consists of a letter form to replicate the mysterious/ unexpectedness of proposals so it takes the 

viewer time to read the statement on all the boxes once put together ‘WILL YOU MARRY ME?’ just as it takes people time to digest a proposal as they often are a surprise.

Typefaces

Two traditional contrasting typefaces have been used for the Final 

Outcome such as Josefin Sans and Pinyon Script standing out clearly on the map and dividing up information with a clear hierarchy making the 

overall outcome highly legible and clean. Josefin Sans is elegant with a vintage feeling and works well at larger sizes represented via the Final 

Outcome. Alternatively, Pinyon Script is a romantic round hand script style font. Pinyon Script also has a friendly and inviting feeling to it relating to proposals having a strong personal but also welcoming touch to them.  The type has been printed in contrasting colours to the stock to enhance its legibility and cleanness. 

Printing process 

Screen printing has been used as part of the printing process for the map design with it being a very hand rendered technique. This specific printing technique gives the Final Outcome again more of a personal touch with weddings being very personalised and a creative process in order for them to look aesthetically pleasing. Proposals/ weddings also hold great heritage as does screen printing. 

Colour Theory / choices 

Red and white have been used for the Final Outcome colours due to them being two highly contrasting colours making the Final Outcome striking and visually pleasing. Traditional weddings also hold strong contrast between the bride (often who wears white) and bridesmaids. Also white represents light, goodness,innocence, purity, and virginity connecting to wedding values. Alternatively, when referring back to colour theory red represents many positives such as being in love, infatuation, strong emotions,

excitement, energy, strength, and passion that comes with love, weddings and proposals. In addition, it seems the following colour choices are well suited to the topic. 

Stock

White watercolour (to enhance the elegance and heritage of weddings) along with red card have been used as the chosen stock for the Final 

Outcome. These colours relate to traditionalism of weddings due to them being popular colour choices for bride and grooms on their special day.