What makes a professional logo design ?

- A concept or 'meaning' should be behind an effective logo to be able to communicate the effective message
- A logo should be able to be printed to any size and should also be effective without colour
- Strong concepts and execution is needed for a strong logo design

Process of deigning a logo 

Brief - Research - References - Sketching & conceptualisation - Reflection - revisions - presentation - delivery

Simple - recognisable, versatile, memorable, unique

Memorable - Keeping it simple yet appropriate 

Timeless - You should consider if the logo will still be effective in 20 years time 

Versatile - Consider is it one colour, the size of the postage stamp, would it be suitable for a large billboard? 

Appropriate - How you position the logo should be appropriate for its intended audience