Discussing initial ideas / brainstorming with my creative team

The Challenge: To produce an advertisement to promote 2019 Leeds Arts University's end of year show.

Insights: 

- Leeds Arts University has a rich list of alumni, therefore, is represented by industry professionals.

- Industry professionals are invited via emails listings. The end of year show is a way of meeting and greeting other industry professionals.

- End of year show allows Leeds Arts University to show how proud they are of their talented students.


Strategy: 

To show that Leeds Arts University students are the future of creative industries. The best of the best!

Proposition:

- The next best
- New visionary - change the world
- Hungry talent
- Latest
- Modern
- Newborn generation
- Breath of fresh air
- Original talent
- Contemporary
- Creative prosperity
-  The visionary of the future
- Passion
- Raising visionary

THE NEXT BEST 

Benefits for industry professionals to come: 

- Get their hands on cheap labour
- Fresh talent
- Bring in new perspectives/ ideas
- Build up graduates / mould them
- See skills applied to students work rather than a formal interview


Initial idea 1. 

Message - The students are the identity of the university showing that they will become bigger.
' We are apart of something bigger'

Initial Idea 2 

Message: Opening new doors/ chapters for students in order for them to progress in their career with the help of industry professionals.

Idea 3 

Message: That industry professionals do not need students all the way from London in order to produce great work. Leeds Arts University also holds the best of the best! Like minded students in comparison to London creatives are 'Born in Leeds Arts University too'. 

Idea 4 

Message: Leeds Arts University does not just hold 'students' they hold great talent which produce work at a professional standard. 

Idea 5 

Message: Young, thirsty and full of ideas! Highlighting 3 vital reasons as to why professionals should hire students from LAU. 

Research // Interviewing university professionals

QUESTIONS ASKED AT INTERVIEW: 

- Have you been to an end of year show?
- What do industry professionals look for in an end of year show?
- How do industry professionals find out about the end of year show?

Research // what is an exhibition

What is an exhibition? 

'a public display of works of art or items of interest, held in an art gallery or museum or at a trade fair.' 

Art exhibitions are usually in a space that meet

Collaboration meet up 2 - Discussing research / Questions to consider

Questions to ask students

- How would you rate your experience in LAU?

- What does an exhibition mean to you? 

- What colours represent your time in LAU? 

- Describe your experience in 3 words? 

- What's the best/ worst thing about LAU? 

- Why did you choose LAU? 

- What kind of image do you think LAU has? 

- What attracted you to LAU? 

- Have you ever been to the end of year exhibition if so what did you think of it? 

- What excites you about an exhibition? 

- How do you feel about your work being in an exhibition? 

- What skills have you gained from LAU? 

- How would you like to be seen? 

Questions narrowed down to be put into an online questionnaire... 

1. How do you feel about your work being in an exhibition? 

2. Describe your experience at LAU in three words expand on this if you can? 

3.Why did you come to LAU what was the main attraction? 

4.What excites you about an art exhibition that makes you want to go? 

5. If you was to design a poster for the end of year show promoting all courses what visual language would you include? 

Collaboration meet up 1 - Planning out our time

Scheduled timetable 

Monday 28th

1:30 Ideas generating, timetable making, research

Tuesday 29th

3:00 (meet up) discuss research and direction, have questions for interview

Wednesday 30th

Interview tutors from all different courses and come up with a proposition.

Thursday 31st

1:30 Ideas / visualisation

Friday 1st

9:30 presentation with Helena

1:30 All mocking up initial ideas together

Saturday 2nd

Sunday 3rd

Monday 4th

1pm COP tutorial with dom

2pm Show work that has been done over the weekend / discuss

Tue 5th

1:30 meet up

Wed 6th

3:00

Thursday 7th

Friday 8th

9:30 final crits OUGD503

Saturday 9th

Sunday 10th

Mon 11th

9:30 weekly briefing

10:00 sign up seminars

Tuesday 12th

Wed 13th

2:30 -  meet up

Thursday 14th

1:30 meet up

WONDER // existing imagery and further research

Ted Carpenter was the illustrator for the existing book cover design of wonder. 

She knew what she wanted though. “I told [Knopf] the direction… I wanted something iconic. For some reason I had kind of blue, black and white in my mind; and hand-lettered, but the rest [Knopf art department] kind of came up with.”

'My name is August. I won't describe what I look like. Whatever you're thinking, it's probably worse.'

'WONDER is a funny, frank, astonishingly moving debut to read in one sitting, pass on to others, and remember long after the final page.' 

Published Wonder Journal

This beautiful special edition contains the original text of Wonder, and also its companion novel, Auggie & Me, which follows the stories of Julian, Charlotte and Christopher, and their relationships with the unforgettable Auggie Pullman.

365 DAYS OF WONDER is a beautiful companion to the novel: a collection of quotes and wise words, one for every day of the year.

Oscar nominated film starring Julia Roberts, Owen Wilson and Jacob Tremblay.

The film poster uses the font 'Coolvetica' for the title of the film. 

Childrens handwriting to inform typographic elements of Wonder

WONDER// character profile research

WONDER // P.J Palacio research

Interview with P.J Palacio on Wonder. 

Existing cricket flyer designs

- Digital/ simplsitic 

- Gloss coated / cheap looking 

- Obvious imagery 

- unprofessional 

- Bold mainly using sans serif typefaces 

- A6