Pictograms
Pictograms are used to warm, guide or protect.
BOOK - Signs and Symbols
G = Protection
C = Object/ Container
D = END
A, 4 = Beginning
F are not signs as they hold no connections forming them to be one object/ figure.
Semiotics
Charles Morris
In his 1938 Foundations of the Theory of Signs, Charles Morris defined semiotics as grouped into three branches:
Semantics - sign and meaning
Pragmatics - relation between signs and sign- users or interpreters
Basic sign: The square
Basic sign: The triangle
Basic Sign: The circle
Basic Sign: The arrow
Basic Sign: The cross
Otl Aicher: Olympic icons, Munich Games in 1972
Aicher was intent on the event acquiring a radically different visual identity than the 1936 Games explored by the Nazis for their own ends.
Task set: Design 5 signs for your micro genre.
Sketch out ideas on grid.
Develop these ideas using either:
Illustrator
Hand drawn / Painted ( Then scanned )
Collage ( digitally/ analogue/ 2D / 3D )
Laying out objects ( photographed )
Kobayashi.ikki
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