Initial ideas - Uncomfortable images

Initial idea 1 - 

The first idea aimed to be a short but impactful message. Therefore, a flip flop publication was created with strips giving the information to the audience straight away once the publication was opened. This publication also broke and challenged typical publication boundaries, therefore, this made it engaging and appealing. However, the outcome of this initial idea was too playful for such a serious and horrifying topic. The images used within this publication were also not uncomfortable enough to go with the storyline which came from a Youtube ‘draw my life’ video of a cow. The Helvetica type used within this publication is enlarged and put in bold when personal pronouns are used to make it a very direct publication to the reader.

Inital Idea 2 - 

The second initial idea puts the uncomfortable images at a more larger scale, in comparison to the first initial idea and uses more horrific images. The idea behind this is that the images are more in the viewers face and so that the only focus for the reader is on the images. Hence why there is only one image at a large scale per page so the reader can digest and feel sympathy. The following publication is all in black and white due to it being a dark subject and the cows living a dark life. The pages of the publication have then be scrunched to symbolise the fact that a cows life is rubbish and that a cow goes through torture in order for us to get our produce. The front page of this publication is set out like a numbered instructions guide so it seems like the reader is being commanded and directly addressed. 

 

Initial Idea 3 - 

For the third initial idea threshold images were put into an outline of a milk bottle. The photos are made to look legible but slightly unclear. This is due to the truth behind a cow’s life being hidden within the advertising industry, when products such as dairy and meat are sold. Instead cow’s lives are made out to be luxury, clean and free when this is far from the truth. The block colours used within this publication represent a black and white cow. The title for this publication is ‘MILK?’ as it aims to make the reader question their perspective on how milk is produced.