The following poster includes overpowering, clustered typography which takes away from the impactful graphical imagery. In connection, it was decided to simplify the poster design leaving the graphical imagery of the dots the main focal point. This was due to the dots best representing the performance. The dots represent the performance well as they were formed from 11 digit phone numbers. The different brightness of the dots also represent the different phones and dial tones used within the performance. In addition, the dots also represent the only light given off during the performance was from technological devices such as phones and computer screens.
The following development of the poster shows simplistic typography to enable the graphical image to breath and be the main focal point. The type has been aligned with the image to stress a boarder and the use of negative space around the poster design. This represents the performance being in a large, dark spacious room with the seats for the performance centred in the middle of the dark room.
During the design development process different paper stocks were tested on to see what was most effective and suited the purpose of the poster best.
Out of the following paper stocks experimented with it was decided that matt black and neon yellow worked best and were most relevant. It was decided that the black paper stock related really well to the dark room of the performance. However, due to the type being in neon yellow vinyl this took away from the image on the poster. Whilst the other yellow paper stocked poster was highly vibrant and catchy impacting/ contrasting with the graphical image on the poster.
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