1. The following images have been taken in order to represent female confidence. This is due to all of the following books being based on making women feel good, powerful and confident. The model and underwear used within this shot also relates to the fashion aesthetic featured within all of the books. The image of the body also relates to Alexa Chung being a model and a huge lover of underwear.
2. The second set of images feature threshold portraits of a girl featuring her hair. This is due to the following books having a female target audience, therefore, the images instantly connect to the female audience. The images of the heeled boots also instantly connect to Tamara Mellon being the co founder of Jimmy Choo.
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