- Self portrait picture of who the biography is about (Alexa Chung). This is highly the obvious and used in a simplistic manners.
- Calligraphy typography represents pretty, girl females.
- Full coloured designed booked with an image of an eye reflects insight into the fashion icons life.
'A truly one-off collection of Alexa's personal writings, drawings and photographs, It covers everything from her thoughts on life, love and music to her favourite looks and how to decide what to wear in the morning. With wit, charm and a refreshingly down-to-earth attitude, this gorgeously-designed full-colour book is a must-have for anyone who loves fashion, music and just about everything Alexa Chung.' http://fashion.telegraph.co.uk/news-features/TMG10112495/Alexa-Chung-reveals-cover-of-debut-book-IT.html
- Again with this biography the use of a stereotypical girly, pastel pink colour has been used.
- Self portrait has been used to replicate who the book is about.
- Universal book cover therefore everyone is able to understand what the book is about, which is an empowering, successful business women reflected by the image of a woman with her hands on her hips.
- Use of bold sans serif type making the titles clear to the audience. The title of the book is at a larger scaler in comparison to the rest of the type on the book such as the author.
- Hot pink and black contrast creates/ highlights the main focal points to stand out such as the shoe or the title.
- Illustration technique, sketchy drawing of shoe used to resemble the key part of the book.
- Image of Tamara Mellon automatically indicates to the reader that the book is a biography about her.
- Different coloured text used to separate the hierarchy of the information on the cover given to the audience.
- Typography used to list the key parts of the book. Not aesthetically pleasing to the reader. This is dull/ boring on the grey book cover. Again here different coloured text is used to break down information.
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