Megan Callan - Brief

Introduction to OUGD503 - RESPONSIVE

Deadline - 15/7/19

- Critical awareness and contextualistiation 20%

- Innovation & technical competence 20%

- Problems analysis and resolution 20%

- Professionalism and project management 20%

One large brief 

OR 

Several smaller briefs

D&AD

YCN

ISTD 

RSA

STARPACK - PACKAGING/ SUSTAINABLE 

PENGUIN - BOOK COMPETITION (SMALL RESPONSIVE) 

Collaborative brief - form to fill in so you are aware who is doing what 

What's the problem? 

What do you need to do? 

What are your references? 

End of module Evaluation

Evaluation 

Both briefs challenged me in relation to design for screen and print. Both briefs taught me the functionality of CMYK and RGB indicating that CMYK is best used for print and RGB is best used for design for screen. With both briefs expected industry standards were met in relation to the processes taken by industry professionals when producing work for print and screen. In connection with design for print I was able to fulfil my skills and try out new techniques of productions. This included laser cutting, embossing, letter pressing and book binding. I found that a lot of experimentation is needed when designing for print to get the desired outcome due to having to test all ideas to see what works best. When relating to design for screen, I discover and understood the meaning of UX and UI and how to communicate ideas with software such as XD. I found the process of creating wireframes was a crucial part of the process as well. I also found that exploring the functionality of the app design in order was vital in order to show each part of the apps functionalities in details in order to achieve the desired UX and UI. I found design for screen more challenging in comparison to design for print due to app design being something I had never done before. We were also left little time to explore ideas and softwares which could have greatly improved my final outcome. Alternately, I really enjoyed design for print as I found making things physically and undergoing hand made processes fun! I also felt I had much more time to undergo research enabling me to have a stronger outcome than my outcome for design for screen.

I also greatly enjoyed industry professionals coming in to tell us about the real world of industry and how my projects relate to industry. This made me feel my work had a purpose.

Overall, if I was to do the project again I would have liked to delve deeper into design for screen and spend more time exploring UX and UI design. In conclusion I feel I have developed skills and knowledge which will inform me throughout my practice and in later life.